Job Description

Job Summary:
The Marketing Manager supports the university’s marketing efforts through a broad range of responsibilities spanning campaign planning and implementation, content development and brand stewardship. This position is responsible for developing, deploying and tracking integrated marketing initiatives while guiding the creation of clear, cohesive and audience-centered messaging across channels. Working in close partnership with campus stakeholders, the Marketing Manager translates academic and administrative goals into coordinated marketing plans and content strategies that elevate TCU’s brand, strengthen its reputation and foster meaningful engagement with key audiences.

Duties & Essential Job Functions:
1. Assists in developing and implementing comprehensive marketing plans that support the strategic goals of TCU units, initiatives and events, as assigned.
2. Assists in analyzing marketing campaign performance and producing regular reports that provide data-driven recommendations to improve effectiveness and ROI.
3. Serves as the project lead and marketing counsel for assigned units and initiatives by building productive partnerships and translating needs into actionable marketing deliverables.
4. Facilitates cross-functional collaboration between internal teams (e.g., design, web, project management and communication) to ensure timely and effective project execution.
5. Leads intake and discovery processes for assigned projects to clearly define project goals, audiences, messaging and success metrics.
6. Writes engaging and strategic marketing content (e.g., ads, emails, websites, blogs, video scripts), as necessary, that is rooted in the university's brand messaging framework and strategic priorities.
7. Proofreads and edits marketing content, as assigned, to ensure all information is accurate, accessible and in line with AP Style and TCU writing style guidelines.
8. Collaborates with other campus marketers and communicators to ensure consistent application of TCU’s brand messaging platform, voice and tone across all marketing materials.
9. Contributes to posting and maintenance of marketing content on the TCU.edu core website and other assigned sites, optimizing for accessibility, discoverability and performance.
10. Assists in leading content strategy activities for select web projects, including identifying audiences, mapping desired user flow, advising on site map structure and setting KPIs.
11. Assists content optimization efforts by conducting keyword research, optimizing copy, producing reports and partnering with teams to improve content visibility and performance.
12. Conducts regular research on marketing trends, emerging technologies (e.g., AI) and competitor activity.
13. Performs other related duties as assigned.

Required Education & Experience:
• Bachelor’s degree in marketing, advertising, public relations, communications or related field of study.
• 4 years of experience in marketing, advertising or related field.

Preferred Education & Experience:
• Experience in a higher education or marketing agency setting.

Required Licensure/Certification/Specialized Training:
• None

Preferred Licensure, Certification, and/or Specialized Training:
• Google Analytics certification or training.
• SEO/GEO/AEO certification or training.

Knowledge, Skills & Abilities:
• Knowledge of marketing strategies, principles and practices and ability to create and execute comprehensive, strategic marketing plans.
• Ability to work on multiple projects simultaneously, meet tight deadlines and stay organized.
• Ability to translate strategy and objectives into marketing copy that is engaging, actionable and free of errors.
• Ability to “write to an audience” and adopt the style, tone and voice of TCU’s brand.
• Proficiency in AP Style and web writing best practices.
• Ability to build and manage productive relationships with campus leaders, peers and vendors.
• Ability to work effectively with cross-functional teams with a collaborative mindset.
• Knowledge of SEO and zero-click search best practices and tools.
• Knowledge of how to utilize AI tools for marketing.
• Knowledge of using content management systems and project management tools.
• Proficiency in Microsoft Outlook, Excel, PowerPoint and Word.
• Ability to analyze data, report results and make informed recommendations to improve efficiency and performance.
• Ability to think strategically and confidently recommend creative approaches and solutions to problems.
• Ability to work independently and as part of a team.